BYD- Denza Z9 GT - Automotice CommercialFall - Winter 2024 |
Automotive Animation
More Details ︎︎︎
Fall - Winter 2024 |
Automotive Animation
+ Concept Design
+ 3D Visualization
+ 3D Environmental Design
+ Animation
Unreal Engine 5, Cinema 4D, Blender, Grasshopper, After Effects
© BYD / DENZA / Shanghai Yingmei Advertising Co., Ltd. / ROOMs Studio
Project credits presented for portfolio purposes only. All trademarks and content belong to their respective owners.
As part of the CG automotive commercial project for the BYD DENZA Z9GT, led by Shanghai Yingmei Advertising Co., Ltd. & ROOMs Studio, I worked alongside a 13-member CG team from ROOMs Studio. My primary responsibility was the Unreal Engine (UE) environment and animation production for the scene where the vehicle drives through a forest.
Credits of the full production team are listed on the detail page.
More Details ︎︎︎
AEG - Design ShanghaiSpring - Summer 2024 | Booth Design
More Details ︎︎︎
Spring - Summer 2024 | Booth Design
+ Spatial Experience Design
+ Brand Experience
+ Concept Design
+ 3D Visualization
Cinema 4D,
Rhino 7
As a freelance industrial designer in aolab, I’m working as the sole designer of this project, collaborated with the project lead, Haidy Gong, to design the exhibition booth. I was involved in the early concept development, material selection, and design development, 3D visualization, and also participated in the implementation phase. Together, we adjusted design details based on real-world conditions to ensure the final built result met expectations. Our goal was to break away from conventional booth design approaches and instead express the brand’s identity through an artistic lens, embodying its core philosophy of “artful living.”
More Details ︎︎︎
Electrolux - Design ShanghaiSpring - Summer 2024 | Booth Design
More Details ︎︎︎
Spring - Summer 2024 | Booth Design
+ Spatial Experience Design
+ Brand Experience
+ Concept Design
+ 3D Visualization
Cinema 4D,
Rhino 7
In aolab, while working on the design of the AEG booth, I also took charge of the Electrolux booth design. Though showcased on the same platform, the two brands embody distinctly different identities. To reflect this, me and Haidy Gong intentionally amplified the contrast between the two booths—using design as a medium to express each brand’s unique character. For Electrolux, we crafted a space that emphasized a sense of home, warmth, and sustainability, aligning with its focus on conscious living and a softer, more inviting user experience.
More Details ︎︎︎
