Electrolux - Booth Design
at Design Shanghai 2024
Booth Design
Spring Summer, 2024
Cinema4D, Rhino 7
Due to confidentiality, full project details are not publicly disclosed.
If you're interested in learning more about my role or experience on this project, feel free to contact me directly. ︎︎︎
In aolab, while working on the design of the AEG booth, I also took charge of the Electrolux booth design. Though showcased on the same platform, the two brands embody distinctly different identities. To reflect this, me and Haidy Gong intentionally amplified the contrast between the two booths—using design as a medium to express each brand’s unique character. For Electrolux, we crafted a space that emphasized a sense of home, warmth, and sustainability, aligning with its focus on conscious living and a softer, more inviting user experience.
FINAL RESULT
