Electrolux - Design ShanghaiSpring - Summer 2024 | Booth Design
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Spring - Summer 2024 | Booth Design
+ Spatial Experience Design
+ Brand Experience
+ Concept Design
+ 3D Visualization
Cinema 4D,
Rhino 7
In aolab, while working on the design of the AEG booth, I also took charge of the Electrolux booth design. Though showcased on the same platform, the two brands embody distinctly different identities. To reflect this, me and Haidy Gong intentionally amplified the contrast between the two booths—using design as a medium to express each brand’s unique character. For Electrolux, we crafted a space that emphasized a sense of home, warmth, and sustainability, aligning with its focus on conscious living and a softer, more inviting user experience.
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